Digital Trust for HNI Clients
A premium financial services website built to instil confidence in high-net-worth individuals — complete with a CMS, automated newsletters, and a performance-first architecture.
The Challenge
Midas Finance is a wealth management firm serving high-net-worth individuals with over ₹160 crore in assets under management. Their existing web presence did not reflect the premium, trust-driven image expected by HNI clients. They needed a website that projected credibility, professionalism, and deep financial expertise — while also being easy for the team to update without developer involvement.
The Solution
I designed and developed a fully custom Next.js website with a content management system (CMS), enabling the Midas team to update their advisors, blog posts, and service pages independently.
- Integrated a headless CMS for non-technical content editing
- Built automated newsletter system delivering investor insights to subscribers
- Implemented server-side rendering (SSR) for fast page loads and SEO
- Designed with a premium, trust-focused visual identity (dark gold palette, professional typography)
- Added structured data markup for financial services SEO
The Results
Client engagement doubled post-launch. The Midas team now manages all content independently, and the automated newsletter system has become a key channel for retaining and converting HNI prospects.
Tech Stack
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